Wholesale distribution
Northline Supply
Northline Supply was growing sales across a broad product range, but limited margin visibility made it difficult to identify which products were creating value.
Margin improvement
+4.6 pts
Products reviewed
120+
Overhead reduction
11.2%
From uncertainty
to informed action
The challenge
Headline revenue continued to rise, but supplier costs, discounting, freight, and product mix were squeezing profitability. Reporting showed overall gross margin without revealing product-level performance or rising overhead.
Evermont’s approach
Evermont analysed margins across 120+ products, linking sales, purchasing, discounts, freight, and fulfilment costs. Products were grouped by profitability, while overhead was reviewed to identify avoidable spending and tighter controls.
The financial work
behind the progress
Evermont rebuilt the margin analysis around product-level revenue and direct costs. Pricing, supplier terms, order volumes, discounts, and logistics expenses were reviewed together, revealing where apparently strong sales were producing limited financial return. The findings were translated into specific pricing, purchasing, and product-range actions. An overhead review identified duplicated and underused costs, supporting an 11.2% reduction, while regular margin reporting helped the team track progress and achieve a 4.6-point improvement.
What we delivered
Product-level margin analysis
Pricing and product-range recommendations
Overhead and supplier cost review
Ongoing profitability reporting
“We gained a clear view of product performance, margin pressure, and where action would make the greatest difference.”
Noah Patel
Founder at Northline Supply
